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TV Audience Share Figures

TV Audience Share Figures

The ITC has published its third quarterly report on TV audience share figures

There is very little change during this period, BBC1 is down 0.3% quarter-on-quarter to 32.2%, BBC2 is up 0.2% to 11.7%, Channel 4 is up 0.1% to 10.3% and total ITV is down 0.4% to 34.6%. Total non-terrestrial is up from 9.7% to 10.2%. The last set of figures are available on Newsline *ITC Produces Second Audience Report.

Figures are given rounded to one decimal point. Only those channels achieving a share rounded to 0.1% are included. The base for the calculation of these figures is the viewing of all TV channels received in the British Isles in this period.

Audience Share Figures For Terrrestrial TV Channels For The 12 Months Ending 31 March 1997

Channel Percentage Audience Share
Anglia TV 2.1
BBC1 32.2
BBC2 11.7
Border TV 0.6
Carlton TV 3.2
Central TV 5.4
Tyne Tees TV 1.7
Channel 4 10.3
Channel TV 0.1
GMTV 1.8
Grampian TV 0.7
Granada TV 4
HTV 2.6
LWT 2.1
Meridian TV 2.6
RTE1 0.1
S4C 0.4
Scottish TV 2.2
Ulster TV 1.1
WestCountry TV 0.9
Yorkshire TV 3.4
Total ITV (including GMTV) 34.6

Audience Share Figures For Selected Non-Terrrestrial TV Channels For The 12 Months Ending 31 March 1997

Channel Percentage Audience Share
The Box 0.1
Bravo 0.2
Cartoon Network 0.7
Channel TV 0.1
Country Music TV 0.1
Discovery Channel Europe 0.2
The Disney Channel 0.3
Eurosport 0.3
The Family Channel 0.2
Fox Kids Network 0.1
Granada Plus 0.1
The Movie Channel 0.8
MTV 0.2
NET 2 0.1
Nickelodeon 0.5
The Paramount Channel 0.1
QVC 0.1
Sat 1 0.1
The Sci-Fi Channel 0.1
Sky Movies 0.9
Sky Movies Gold 0.2
Sky News 0.3
Sky One 1.3
Sky 2 0.1
Sky Sports 2 1.1
Sky Sports 3 0.2
TCC 0.2
TLC 0.2
TNT 0.1
UK Gold 0.6
UK Living 0.3
VH-1 0.2
Zee TV 0.1
Total Non Terrestrial 10.2

*Subscribers only

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