TV advertising will take around 35% of spending on advertising within the EC by the year 2000, according to the latest Television In Europe To The Year 2000 report from Zenith Media World- wide.
This compares to a current rate of spending within the EC of 25%, and 12% in the early 1980s.
$15.9bn was spent on TV advertising last year, and Zenith expects this to rise to $27.5bn by 2000. In addition, the total advertising cake will grow from 1.32% of UK GDP to around 1.8%. A full summary of the report will be available on MediaTel shortly. Copies of the original can be obtained from Steve Winram at Zenith at a cost of £150.
Steve Winram, Zenith: 071 224 8500
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