TV Market Round-Up – July 1999

Impacts ITV impacts are once again down for all audience categories year on year, notably Men which dropped back 7.8%. Conversely, Channel 4 impacts are improving for Men, up by 9.6% in July. However, this is likely to be because the World Cup last year ran until the second week in July, accounting for the decrease in impacts for Men on ITV and the associated increase on Channel 4 year on year. ABC1 Adults impacts were also up on C4, by 3.3%. Channel 5 impacts continued to improve across the board, with ABC1 Adults up by 31.3%.

Costs Per Thousand ITV costs are up across all audience categories for July, with ABC1 Adults showing a 22.8% increase year on year. CPTs also rose for C4 and C5 in all categories, although the rise for ABC1 Adults was less than for ITV.

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