TV Market Round-Up July 2001
Revenue
July saw falls across the board in TV revenue. A year on year analysis showed that total terrestrial revenue fell 12.2%. Channel 5 was worst hit, dropping 19% to less than £13m, while ITV saw a heavy fall of 14.5%.
Satellite revenue showed an unusual fall, dropping 3.2% in a year on year analysis, against its usual pattern.
| Total Television Revenue – July 2001 | |||
| Total Revenue | July 00 | July 01 | % Change |
| ITV | 138,000,000 | 117,940,000 | -14.5 |
| C4 | 45,370,000 | 43,880,000 | -3.3 |
| C5 | 15,900,000 | 12,880,000 | -19 |
| GMTV | 4,350,000 | 4,040,000 | -7.1 |
| Total Terrestrial (inc. GMTV) | 203,620,000 | 178,740,000 | -12.2 |
| Total Satellite | 27,080,000 | 26,200,000 | -3.2 |
| Source: Agency Estimates | |||
Among the TV franchises, LWT saw the best improvement in percentage share of revenue year on year, rising 1.13 percentage points. However, Central and Carlton were tied in top position in terms of share, both claiming 16.36% of revenue, despite year on year falls.
| July ITV Franchise Revenue Share Comparison | |||
| Station | July 00 | July 01 | % Point Change |
| Scotland | 5.69 | 5.54 | -0.15 |
| Anglia TV | 7.58 | 7.33 | -0.25 |
| Carlton | 15.91 | 16.36 | 0.45 |
| LWT | 11.43 | 12.56 | 1.13 |
| Central | 16.6 | 16.36 | -0.24 |
| North West/Border | 10.63 | 9.78 | -0.85 |
| Meridian | 11.32 | 11.25 | -0.07 |
| West Country | 2.16 | 2.11 | -0.05 |
| Ulster (UTV) | 1.66 | 1.88 | 0.22 |
| HTV | 5.73 | 6.14 | 0.41 |
| Yorkshire/North East | 11.28 | 10.7 | -0.58 |
Cost Per Thousand
Costs Per Thousands (CPTs) dropped across the board in a year on year analysis. The most notable decreases were at Channel 5, where the CPT for ABC1 Adults was reduced 26.5% year on year and Housewives with Children 23.9%.
Both Channel 4 and ITV saw the largest drops in Housewives with Children, the former down 14.7% and the latter 12.7%.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 669 | -9.5 | 649 | -5.3 | 347 | -21.5 |
| Men | 1,742 | -5.9 | 1,419 | -4.5 | 767 | -21 |
| Women | 1,086 | -11.7 | 1,196 | -6 | 635 | -22 |
| Hwvs | 1,019 | -12.2 | 1,078 | -7.5 | 544 | -23.4 |
| Hwvs/Ch | 4,283 | -12.7 | 3,726 | -14.7 | 2,239 | -23.9 |
| ABC1 Adults | 1,881 | -7.1 | 1,453 | -8.4 | 1,033 | -26.5 |
Commercial Impacts
Only ITV saw year on year drops in commercial impacts during July. Commercial Impacts on Men were down 9.1% while ABC1 Adults dropped 8%.
The opposite effect occurred in Satellite, where Men increased 21.3% and ABC1 Adults 17.6%. Commercial Impacts on ABC1 Adults were up at Channel 5 also, by 10.2%, while Channel 4’s most notable increase was in Housewives with Children which went up 13.4%.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 21,362 | -5.5 | 8,192 | 2.1 | 4,493 | 3.2 | 9,120 | 18.1 |
| Men | 8,207 | -9.1 | 3,747 | 1.3 | 2,036 | 2.6 | 4,647 | 21.3 |
| Women | 13,155 | -3.2 | 4,445 | 2.9 | 2,457 | 3.8 | 4,473 | 14.9 |
| Hwvs | 14,023 | -2.7 | 4,934 | 4.6 | 2,872 | 5.7 | 4,909 | 15.4 |
| Hwvs/Ch | 3,337 | -2.1 | 1,427 | 13.4 | 697 | 6.5 | 2,009 | 2.7 |
| ABC1 Adults | 7,600 | -8 | 3,659 | 5.5 | 1,511 | 10.2 | 3,987 | 17.6 |
Industry News
Interactive Deal For Sky Sports And Two Way TV Jim Hytner To Join ITV? ITV Rebrands As ITV1 BBC Blackout Prompts Migration To ITV Penetration Rate Not Matched By Revenue For Cable TV ITC Keeps An Eye Out For Carling Viewers Pay More Attention To Ads On Digital Channels Howells Questions Digital Switch Date ONdigital Denies Giveaway Phase Out Claims Complaints Up In BSC Report TiVo Strikes Channel Highlights Deal With UKTV NTL Teams With Telewest BSkyB Applies For Local Delivery Licence Hytner Quits 5 For ITV Hodgson: TV Will Drive Communications Change Nickelodeon Signs Cross Media Deal Interactive TV Is On The Up ITV Signs Deal With NTL Comedy Duo Front ONdigital Rebrand BSkyB And Ladbrokes To Create Betting Service ITC Condemns Violence But Allows Evans In A Loin Cloth NTL Deny ITV Digital Takeover Baroness Jay Favoured For BBC Chair Half Of UK Homes Will Be Digital By 2005 BSkyB Launches New Set Top Box ITV Digital To Break Even By 2004 ITV Establishes Interactive Division Digital TV: The Good And Bad News ITC Say UK Viewing Habits Are Changing Jackson Quits Channel 4 ITC Extends Investigation Into Digital Cross-Promotions BBC Adds Eastenders To Fridays ITC Fines LWT £100,000 More Power For ITC? Big Brother Goes Out With A Bang Brass Eye Row Continues Bidding Closes For ITV News Contract Channel 4 Gets Creative Subscribers can access ten years of media news and analysis in the Archive