TV Market Round-Up – May 2001
Revenue
Year on year analysis shows that total terrestrial TV revenue has fallen 16.1% during May. ITV was the worst hit, seeing revenue drop over £30m, or over 20% to £138.6m compared with the same period last year. Channel 4 was the least affected, falling 5.6%.
Total satellite revenues increased again, rising by 5.5% compared to May 2000.
| Total Television Revenue – May 2001 | |||
| Total Revenue | May 00 | May 01 | % Change |
| ITV | 173,470,000 | 138,600,000 | -20.1 |
| C4 | 54,230,000 | 51,200,000 | -5.6 |
| C5 | 17,670,000 | 15,820,000 | -10.5 |
| GMTV | 5,600,000 | 5,030,000 | -10.2 |
| Total Terrestrial (inc. GMTV) | 250,970,000 | 210,650,000 | -16.1 |
| Total Satellite | 37,150,000 | 39,200,000 | 5.5 |
| Source: Agency Estimates | |||
Among the ITV franchises Yorkshire/North East saw the largest increase in revenue share, gaining a modest 0.5 percentage points. Carlton saw the largest drop, with its share being reduced by 0.7 percentage points year on year. The franchise still retained the largest overall share, commanding 16.58%.
| May ITV Franchise Revenue Share Comparison | |||
| Station | May 00 | May 01 | % Point Change |
| Scotland | 5.9 | 6.27 | 0.4 |
| Anglia TV | 7.1 | 7.17 | 0.1 |
| Carlton | 17.28 | 16.58 | -0.7 |
| LWT | 12.32 | 12.15 | -0.2 |
| Central | 16.46 | 16.55 | 0.1 |
| North West/Border | 9.43 | 9.37 | -0.1 |
| Meridian | 11.7 | 11.27 | -0.4 |
| West Country | 2.15 | 1.88 | -0.3 |
| Ulster (UTV) | 1.89 | 2.24 | 0.4 |
| HTV | 5.6 | 5.86 | 0.3 |
| Yorkshire/North East | 10.15 | 10.67 | 0.5 |
Costs Per Thousand
Once again all of the commercial television channels suffered drops in costs per thousand (CPT). The largest falls were at Channel 5 and included a 30.2% drop in the Housewives with Children category and a 17.6% drop in the Women category. ITV suffered the largest loss in the Adults category, falling 14.3% year on year.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 749 | -14.3 | 745 | -12.1 | 415 | -13.1 |
| Men | 1,932 | -12.9 | 1,674 | -10.7 | 892 | -7.9 |
| Women | 1,224 | -15.2 | 1,343 | -13.3 | 777 | -17.6 |
| Hwvs | 1,149 | -16.5 | 1,227 | -12.8 | 665 | -13.9 |
| Hwvs/Ch | 4,593 | -16.1 | 4,796 | -18.6 | 2,683 | -30.2 |
| ABC1 Adults | 2,080 | -13.9 | 1,662 | -13.2 | 1,246 | -17.2 |
Commercial Impacts
Commercial Impacts were up year on year across the board with the exception of ITV, which saw a decrease across all categories. ITV’s worst losses were in the Men category which fell 8.2% and the ABC1 category which decreased by 7.2%. Its least significant loss was 4.3% in the Housewives with Children group. Channel 4 and Channel 5 saw significant increases in the Housewives with Children category. Channel 4’s impacts were up 16% while Channel 5’s increased by 28.3%. Satellite channels saw impacts rise by 19.1% in the ABC1 category.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 22,415 | -6.7 | 8,326 | 7.4 | 4,617 | 3 | 8,516 | 5.4 |
| Men | 8,692 | -8.2 | 3,707 | 5.7 | 2,148 | -2.8 | 4,235 | 5.5 |
| Women | 13,723 | -5.7 | 4,619 | 8.9 | 2,469 | 8.6 | 4,281 | 5.3 |
| Hwvs | 14,617 | -4.3 | 5,057 | 8.3 | 2,882 | 4 | 4,689 | 6.8 |
| Hwvs/Ch | 3,657 | -4.7 | 1,294 | 16 | 715 | 28.3 | 2,042 | 3.1 |
| ABC1 Adults | 8,076 | -7.2 | 3,737 | 8.8 | 1,539 | 8.1 | 3,911 | 19.1 |
Industry News
Channel 4 Increases New Media Investment ITV Reveals Plans For Election Coverage Feature: Cable Tipped To Regain Momentum Despite Dip In TV Share Open To Be Integrated Into BSkyB Go Racing Gets Go Ahead For Racing Channel IPA’s Trends In Television Report Reveals Main Channels’ Decreasing Patronage Sky Analogue Switch Off May Not Come Until September BSkyB To Cease Analogue Broadcast This Summer Reality Shows Go Head To Head For Summer Season ITN European News Channel Launches UK Version On Sky Digital Carlton And Granada New Media Departments To Plan ITV Web Presence Boost ITV Wins FA Cup Final Ratings Battle BSkyB Achieves Complete Control Of Open Further Revenue Declines Predicted For ITV, Broker Forecasts Downgraded ITC Publishes Revised Airtime Sales Rules ITC Decision Creates Competition For ITV News Provision For The First Time BBC And Sky Team Up For Interactive Wimbledon Broadcasts David Bergg To Become New ITV2 Director Of Programmes Survivor Peaks At 6.9m For Debut Episode ITV’s Match Of The Day Headed For Saturday Teatime Carlton Stock Dives On Indefinite Ad Downturn Feature: Is The UK Turned On By Digital? Champions League Coverage Draws 7 Million To ITV Four’s Racing Coverage To Extend Across The Channel Sky Sports Scores New Three Year Cricket Contract Channel 4 Doubles Average Viewing Share With Opening Big Brother Episodes 2.5 Million Watch Big Brother Online Interactive TV Yet To Inspire, Says Research