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TV Market Round-Up: May 2011

TV Market Round-Up: May 2011

Flatscreen Television

Channel 5 has had another bumper month under owner Richard Desmond, with revenue up 14.9% compared to this time last year.

Following months of poor results last year, the broadcaster is now enjoying a turn of fortune – with revenues up 16.6% YoY in February; 22.4% YoY in March; and 41.7% YoY in April.

Aside from Channel 5, network revenue was down across the board in May – a turnaround from April’s results. Channel 4 posted the biggest YoY drop, down 14.5%.

ITV1 saw revenues fall 8.4% YoY, while ITV Breakfast posted a 6.5% YoY decline.

Overall, terrestrial revenue was down 7.7% in May, while total satellite was down 1.5%.

Network Revenue

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ITV Franchise Area

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May2011_Franchise

Network CPTs

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May2011_CPT

May2011_CPT_YoY

Commercial Impacts

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May2011_Impacts

May2011_Impacts_YoY

TV market data is available in mediatel.co.uk’s TV Database.

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