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TV Market Round-Up – November 2005

TV Market Round-Up – November 2005

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After October’s stability for ITV, November saw the channel’s revenues drop by 4.8% on last year’s levels, leaving the channel with revenue of £159.1 million for the month.

Channel 4 also saw a reduction in revenue in November, dropping to £68.5 million – £3.5 million lower than the previous month and 2.9% down year on year. Channel 4 became the first terrestrial channel to offer mobile TV services, offering 3G subscribers to the Orange and Vodafone networks programming from some of its most popular shows (see Channel 4 First Terrestrial Station To Offer Mobile TV).

Five was the only terrestrial channel to see growth in revenue, with a 0.5% increase on last year.

GMTV’s fortunes did not improve after October’s fall in revenue. November saw the channel continue to see declining revenue, with figures falling 12.3% year on year.

Satellite broadcasters continued to perform well and saw an increase of 18.2% year on year, leaving their combined revenue to be £79.1 million.

Total Television Revenue – November 2005
Total Revenue Nov 04 Nov 05 % Change
ITV1 167,220,000 159,130,000 -4.8
C4 70,530,000 68,500,000 -2.9
Five 29,270,000 29,430,000 0.5
GMTV 7,480,000 6,560,000 -12.3
Total Terrestrial (inc. GMTV) 274,500,000 263,620,000 -4.0
Total Satellite 66,980,000 79,180,000 18.2
Source: Agency Estimates      

ITV Franchises

Central received the largest increase in revenue across the ITV franchise areas in November, adding 1% point onto last year’s share, contributing 16.7% of ITV’s revenue.

The North West/Border region saw the largest downturn in revenue share, losing 0.5% points year on year to contribute 9.8%, while the West Country remained as the smallest contributor at just 1.95%, a drop of 0.1% points.

November ITV Franchise Revenue Share Comparison
Station Nov 04 Nov 05 % Point Change
Scotland 6.78 6.48 -0.3
Anglia TV 7.48 7.43 -0.1
Carlton 14.40 14.08 -0.3
LWT 11.67 12.35 0.7
Central 15.64 16.68 1.0
North West/Border 10.25 9.78 -0.5
Meridian 11.79 11.79 0.0
West Country 2.05 1.95 -0.1
Ulster (UTV) 2.87 2.88 0.0
HTV 5.91 5.78 -0.1
Yorkshire/North East 11.15 10.80 -0.4

Costs Per Thousand

ITV saw costs per thousand decrease across the board in November, with all but one of the key audiences dropping between 4% and 6% year on year. Housewives with Children fared best with a drop of 1.5%.

By comparison, Channel 4 saw CPT increases across all featured audiences, with ABC1 Adults up 11.9%.

Five also saw CPT rises, with Housewives with Children increasing by 10.6%. However, ABC1 Adult CPT fell 3.8% on last year.

Costs Per Thousand
  ITV1 % Ch YoY Channel 4 % Ch YoY Five % Ch YoY
Adults 7.83 -5.47 10.06 4.99 5.50 2.53
Men 21.02 -4.63 23.07 1.33 13.31 2.82
Women 12.47 -5.96 17.83 7.81 9.38 2.32
Hwvs 11.98 -5.73 16.23 5.76 8.43 2.64
Hwvs/Ch 49.81 -1.49 74.40 6.36 37.79 10.62
ABC1 Adults 22.03 -4.18 23.05 11.86 16.30 -3.76

Commercial Impacts

ITV had a mixed month, with impacts increasing for Adults, Women and Housewives, but falling across Men, Housewives with Children and ABC1 Adults. The greatest drop was felt by Housewives with Children at -3.4%. November saw ITV’s key programmes I’m a Celebrity Get Me Out of Here (see Dramatic Start Boosts I’m A Celebrity) and the continuation of X Factor (see ITV Trades Blows With BBC In Saturday Showdown) dominate viewing.

Channel 4 had a bad month, with impacts down across all the featured audiences, and ABC1 Adults down a substantial 13.2%.

Five also saw a downturn in its impacts, with only ABC1 Adults being up on last year’s levels. Worst hit was Housewives with Children, which fell 9.1% year on year.

Satellite impacts were all up on last year’s levels, with increases of between 10% and 12% per audience. Although these increases were higher than across all the terrestrial channels, they were not as substantial as last month’s figures, which saw increases of at least 15% per audience.

Commercial Impacts
  ITV1 Impacts % Ch YoY C4 Impacts % Ch YoY Five Impacts % Ch YoY Satellite Impacts % Ch YoY
Adults 24636 0.7 8,254 -7.5 6,482 -1.9 19,927 10.3
Men 9175 -0.2 3,598 -4.2 2,680 -2.2 9,735 10.1
Women 15461 1.2 4,656 -9.9 3,803 -1.7 10,192 10.5
Hwvs 16095 0.9 5,115 -8.2 4,233 -2.0 11,028 11.0
Hwvs/Ch 3871 -3.4 3,598 -8.7 944 -9.1 4,090 11.7
ABC1 Adults 8753 -0.7 3,601 -13.2 2,187 4.5 8,416 10.3

BARB: www.barb.co.uk

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