TV Overnights: GB’s gold rush draws in the viewers

As GB’s athletes triumphed, viewers couldn’t get enough of the Olympics on BBC One. Once again, the Olympics dominated TV viewing figures throughout the day with a peak audience of 9.2 million at 9pm (38.7% of the audience share).

The News at Six signaled a one hour break on BBC One as 5.6 million switched over to watch Sir Chris Hoy and Team GB in the men’s team sprint in the velodrome, on BBC Two.

ITV1‘s showing of Emmerdale at 7pm and Coronation Street at 8.30pm managed to attract an audience of 5.1 million and 6.3 million respectively – however not enough to grab the biggest audience share.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.