TV Overnights: ITV leads Wednesday’s viewing with frothy goodness from Coronation Street and Emmerdale
The latest episode of BBC One’s Who Do You Think You Are? was the most watched show in the 9pm slot last night, as general hate figure Minnie Driver took her seat on the merry go round of painful secrets buried in the past.
As you might expect, the usual emotionally sensitive secrets were uprooted while digging through the dusty records about her mysterious father but the third episode of the tenth series also uncovered some brand new living relatives for Minnie to bother and force a connection with.
4.6 million viewers tuned in for the latest bout of celebrities sharing personal dramas, the lowest audience so far for the current series. Despite this, the investigative genealogy hijinks pulled in a 22% share and the essential time slot’s biggest audience.
Viewers suffering from the midweek blues were given a chance to work out their self-esteem problems on ITV by directly comparing their lives to the poor unfortunates on Neighbourhood Force (9pm). It’s not very clear what point the documentary programme is trying to make as it follows environmental protection officers around North London as they are force to deal with some highly interesting characters.
2 million viewers caught up with the second of two episodes, which featured more broken members of society, squalid conditions and general desolation than your average post-apocalyptic film.
Despite being grimmer than EastEnders on a Christmas morn, the fly-on-the-filthy-wall show grabbed an audience share of 10%.
At the same time, Channel 4 weren’t offering up much more comfort as viewers were offered another chance to hang out in the death-soaked corridors of King’s College Hospital. To make matters worse, last night’s helping of 24 Hours in A&E focused on the elderly. Thank God it wasn’t a Monday then.
1.9 million viewers lapped up the images of the confused and vulnerable patients being rushed in with a variety of injuries, securing a 9% share and Channel 4’s biggest hit of the day.
8pm provided an extravagant plethora of distracting content, with BBC One once again claiming the spot. A brand new batch of semi-familiar faces stepped up to the hotplate in Celebrity MasterChef, netting 3.8 million and a 19% share.
ITV provided viewers a chance to look at famous faces when they were simple norms in You Saw Them Here First. A surprisingly huge audience of 3.6 million viewers watched a young Jessie J perform when she was a child as opposed to an overblown child’s entertainer, securing an 18% share.
Channel 4 provided viewers with spritely young things Anna Richardson and Louise Redknapp as they lifted the lid of the anti-aging industry.
How Not To Get Old saw the faux best of friends spend an entire hour talking about creams, procedures and lots of make up while glossing over the fact that humans have yet to actually discover a way to halt the devastating effects of age. 1.3 million viewers watched regardless.
ITV dominated Wednesday’s soapy proceedings and the day’s viewing in general. Emmerdale at 7pm on ITV saw unhinged factory worker Laurel step up her crusade of vigilance. 6.1 watched as the car-jacking victim (sure is a dodgy village) track down the perpetrator to his home, bringing in an impressive 36% share and the second biggest audience of the day.
Straight up afterwards was a solo trip to Weatherfield A&E (surely the busiest of all the soap hospitals) as Nick’s life hung in the balance. The ill-looking lothario barely survived little brother David’s hijacking earlier in the week and a blood clot on the brain didn’t help matters.
7.3 million viewers watched Coronation Street (ITV, 7:30pm), wondering what superpowers David Platt was in possession of to be able to walk away from a lorry crash with a few bruises. The latest dramatic development grabbed the biggest audience of the day and a 39% share.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.