TV Overnights: New I’m a Celeb starts on a high of 10.8m

ITV1’s new I’m a Celebrity… Get Me Out of Here! started on a high last night. TOWIE’s Mark Wright joined fellow celebs as they entered the jungle in front of a peak audience of 10.8 million viewers.

The first episode of this year’s series, which also features Freddie Star and Stefanie Powers, pulled in more than 10.2 million average viewers and a 38% share between 9pm and 10.30pm.

It followed The X Factor Results Show, which attracted more than 12.2 million peak viewers and a 37.7% average audience share between 8pm and 9pm.

However, BBC One dominated most of Sunday’s ratings. The channel’s Remembrance Sunday coverage secured over 4.1 million average viewers and a 40.1% share, while Formula One raced away with 4.5 million average viewers and a 36.3% share.

In the evening slot, Strictly Come Dancing banked the highest ratings for BBC One – peaking with more than 11 million viewers just before ITV1’s run.

On Saturday, The X Factor led the prime time ratings, peaking with more than 10.5 million viewers at 9pm. However, BBC One’s Strictly banked an impressive 11.5 million viewers in the pre-watershed slot. The popular dancing show boasted an average audience of 10.2 million viewers and a 40.7% share between 7pm and 8pm.

ITV1’s football coverage of the England v Spain match scored a high of 6.9 million viewers, while the rest of the daytime ratings went to BBC One’s sporting line-up, which included the Formula One qualifier and British Championship Boxing.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.