Bauer’s TV listings magazine TV Quick is to undergo a revamp next week in an attempt to make it more like a women’s weekly. The editorial will include more beauty and fashion articles, together with pull-out recipes and real-life stories.
The Jan-Dec’93 NRS figures give TV Quick a female profile of 58%. Only IPC’s What’s on TV has a higher profile, with 60% of its readers being women.
Readership Profiles (%)
Men
Women
UK Population
48
52
Radio Times
49
51
TV & Satellite Week
61
39
TV Quick
42
58
TV Times
45
55
Whats on TV
40
60
Source: NRS Jan-Dec’93
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