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TV Revenue – April
Agency estimates put the total terrestrial TV ad revenue figure for April at £234.830m, up 14.1%, reflecting a buoyant month for almost all of the terrestrial channels.
ITV’s total revenue went up 13.8% to £165.570m, C4’s increased 14.1% to £50.790m and C5’s rose an impressive 29.3% to £12.5m. GMTV slipped 2.5% to £5.970m.
April ITV Franchise Revenue Share Comparisons
| Apr-97 | Apr-98 | % Change | |
| Carlton | 17.02 | 16.27 | -0.75 |
| LWT | 11.73 | 11.40 | -0.33 |
| Central | 15.54 | 16.03 | 0.49 |
| Granada/Border | 10.42 | 10.96 | 0.54 |
| Y/TT | 10.07 | 10.72 | 0.65 |
| STV | 5.19 | 5.17 | -0.02 |
| Grampian | 1.15 | 1.16 | 0.01 |
| HTV | 5.79 | 5.99 | 0.20 |
| Meridian | 11.81 | 11.15 | -0.66 |
| Anglia | 7.11 | 7.01 | -0.30 |
| W/Cntry | 2.14 | 2.08 | -0.06 |
| Ulster | 2.03 | 2.06 | 0.03 |
Among the ITV franchises, Carlton’s share of ITV revenue dropped 0.8% points to 16.3% while LWT’s dropped 0.3% points to 11.4% (whilst having the same amount of trading days as last year). Most of the Northern regions did well, with Central, Granada/Border and YTTV all seeing increases in year on year revenue share.
The TV database can be accessed by selecting “TV” from the drop-down box at the top of this page.