Total terrestrial TV revenue for December (excluding GMTV) reached £172.3 million, according to agency estimates. ITV brought in £126.3m, C4 came in at £38m, while C5 earned £8m. GMTV’s revenue was up 3.3% to £5.68m.
As far as the ITV franchises were concerned, Carlton performed well with a year on year increase in its revenue share to 16.6% while LWT saw its revenue share drop the most, down 1% point to 11%. Most of the other franchises showed little year on year changes.
December’s TV data will be incorporated into a TV Round-Up for 1997, which will be available on Newsline next week.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
