National Economic Research Associates has released its December survey of advertising agencies expectations. For the month of December 1993 advertising revenue forecasts for ITV and Channel 4 combined have been down-graded from £157m (forecast in Sep. 93) to £143m. Total national advertising revenue forecasts were similarly downgraded from £168m to £156m over the same period whilst Cable and Satellite revenue forecasts for December 1993 have been upgraded from £6.6m to £7.0m.
Forecasts made by advertising agencies in December 1993 for Total NAR in 1994 suggest that Total will grow by 4.5%.
Network NAR Forecasts: December 1993- March 1994
National Advertising
MONTH
Revenue £(M)
DECEMBER
149
JANUARY
136
FEBRUARY
134
MARCH
153
NERA Jonathan Wilcox 071 629 6787
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