|
TV Revenue – March
Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).
There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share – it slipped 1.7% points to 11% though it did have one less trading day this year. Both Meridian and Anglia experienced slight falls in share while Yorkshire Tyne-Tees went up 0.8% points to 10.8% and Central rose 0.4% points to 6%.
March ITV Franchise Revenue Share Comparisons
| Mar-97 | Mar-98 | % Change | |
| Carlton | 16.6 | 16.5 | -0.2 |
| LWT | 12.7 | 11.0 | -1.7 |
| Central | 15.7 | 16.1 | 0.4 |
| Granada/Border | 10.8 | 11.0 | 0.3 |
| Y/TT | 10.0 | 10.8 | 0.8 |
| STV | 4.9 | 4.9 | 0.0 |
| Grampian | 1.1 | 1.2 | 0.0 |
| HTV | 5.6 | 6.0 | 0.4 |
| Meridian | 11.3 | 11.1 | -0.3 |
| Anglia | 7.2 | 7.4 | -0.3 |
| W/Cntry | 2.1 | 2.1 | 0.0 |
| Ulster | 1.9 | 2.1 | 0.2 |
A full TV Round-Up for March will be available on Newsline shortly.
The TV database can be accessed by selecting “Television” from the drop-down box at the top of this page.