Total terrestrial television revenue for May 1999 (including GMTV) stood at £219.65 million, according to agency estimates. Year on year, ITV dropped by 15.1%; Channel 4’s revenue also dropped back, by 8.5%, and nd Channel 5 showed an increase in revenue of 14%. GMTV’s revenue fell back by 19.2% year on year.
In terms of the franchises’ share of ITV revenue, Central took the most with 17.3%, a 1.6% points increase on this time last year. Carlton dropped 1.0% points to take 14.5% of revenue during May.
A full TV Round-Up for May 199 will follow next week on Newsline.
Subscribers can access the Television database by selecting “Television” from the drop-down box at the top of this page.
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