The combined TV Revenue for December, based on agency estimates, came in at £143.48m, a decrease of 0.36% on the same month in 1992. This is the only month apart from July when overall revenue decreased from the 1992 figure. The ITV/C4 split was 81:19.
The best performance came from the joint London stations, increasing share by 2.76% points to 31.02%. LWT fared best, increasing its share by 0.88 % points, although it did have one more trading day. Central once again did well, increasing its share by 1.51% points. The worst performance came from YTT, down 4.14% points.
REVENUE SHARES FOR DECEMBER AND YOY
% POINT CHANGE
Dec 92
Dec 93
% PT CH
Ctn
15.83
15.71
-0.12
LWT
12.43
13.31
0.88
Lon
28.26
31.02
2.76
Cen
15.34
16.85
1.51
Grn
10.59
10.38
-0.21
YTT
11.1
6.96
-4.14
STV
5.14
4.74
-0.48
Grmp
0.92
1.1
0.18
HTV
5.03
5.95
0.92
Mdn
11.94
12.01
0.07
Ang
6.69
7.66
0.97
Wcty
2.29
2.15
-0.14
Uls
2.09
2.53
0.44
Brd
0.57
0.64
0.07
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