The combined TV Revenue for December, based on agency estimates, came in at £138.32m, an increase of 8.5% on the same month in 1993. The ITV share was £111.64m, with Channel 4 at £26.6m. This is an 81:19 split.
The best performance came from Central, improving its share by 1.54% points on last year to 16.09%. Of the two London stations, LWT decreased its share by 0.14%, although it had one less trading day. The worst performance, not surprisingly, came from YTTV, down 1.27% points on 1993. For the first time, the areas of Granada and Border now have combined figures.
TV REVENUE SHARES - JANUARY 1994
Jan 93
Jan 94
% Point Change
Carlton
14.31
14.96
0.65
LWT
13.42
13.28
-0.14
London
27.73
28.24
0.51
Central
14.55
16.09
1.54
Granada/Border
12.18
11.23*
-0.95
YTT
11.11
9.84
-1.27
STV
5.19
4.77
-0.42
Grampian
1.1
1.1
0
HTV
5.84
6.09
0.25
Meridian
11.28
11.11
-0.17
Anglia
6.98
7.52
0.54
Westcountry
2.34
2.33
-0.01
Ulster
1.61
1.85
0.24
* As of January 1994 the regions of Granada and Border have combined figures, in both revenue and impacts.
Source: Agency Estimates
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