TV Viewing Round-up: September 2010
September saw viewing figures fall across the board, with all terrestrial channels posting declines aside from the newly restructured Channel 5.
Richard Desmond’s recently acquired channel has a fairly low share of the overall ratings, although it has made good use of its film collection in recent weeks and programmes such as CSI:Miami and NCIS continue to prove popular among viewers. As such, Channel 5 saw a slight 0.1 percentage point rise during the month.
ITV1, meanwhile, suffered the biggest drop in viewing figures in September, despite The X Factor providing a significant boost to the channel’s weekend ratings.
Digital viewing also took a knock during the period, although both Channel 4 and Channel 5 recorded small increases – up 0.2 percentage points each.
In terms of Sky v Freeview’s viewing share – Freeview still has a clear lead on Sky, particularly with ITV1 and BBC One.
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| Sept 2009 | Sept 2010 | % Point Change | |
|---|---|---|---|
| BBC1 | 19.9 | 19.7 | -0.2 |
| BBC2 | 6.7 | 6.2 | -0.5 |
| ITV 1 | 17.2 | 16.1 | -1.1 |
| C4 | 6.1 | 6.2 | 0.2 |
| Five | 4.5 | 4.7 | 0.2 |
| Others | 44.8 | 45.7 | 0.9 |
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| Sky | Freeview | Difference in share | |
|---|---|---|---|
| BBC1 | 16.9 | 24.2 | 7.3 |
| BBC2 | 4.9 | 8.2 | 3.3 |
| ITV 1 | 14.3 | 18.9 | 4.6 |
| C4 | 5.6 | 7.0 | 1.4 |
| Five | 3.7 | 6.1 | 2.4 |
| Others | 53.0 | 34.4 | -18.6 |
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