Voila, an upmarket women’s monthly magazine is to be launched on February 10. A cross between Hello and Tatler, the title is backed by John Elliot, previous editor of Tatler. The monthly will have a cover price of £1.50 and an initial print run of 30,000. Aimed at the AB market, Voila will be full of photographs and will cover social events, cocktail parties as well as having the usual sections such as gardening and motoring.
Ad manager is Lisa Appleton
Full page mono £1500
Full page colour £2000
Voila Publications 071 610 3400.
CLASSIC STITCHES
D C Thomson is launching a new craft magazine. Called Classic Stitches, the bi-monthly title will launch on February 18 with a cover price of £2.65.
The title will cover all aspects of embroidery, giving patterns, instructions and guidelines. The title will have an upmarket look, with an emphasis on beautiful photography, MediaTel was told. The initial print run will be at least 150,000.
Ad manager will be Bruce Ralston.
Full page mono £1200
Full page colour £1700.
DC Thomson 0382 23131.
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