Interactive entertainment company Two Way TV has received £12m investment from Swedish group SMI Media. The deal will see SMI become a significant shareholder in the group with two of its directors sitting on the board.
Two Way TV launched in 1992 developing systems to allow viewers to compete with their favourite TV gameshows. The Two Way TV channel has now rolled-out across digital cable platforms and will be available on ONdigital from summer 2001.
Its next stage is the deployment of its enhanced system which allow viewers to join in from home with gameshows and sports events as they are broadcast. As well as pay-per-play revenues the group has attracted high-profile sponsorship and advertising deals including Cadbury’s, Domino’s Pizza and Sportal.
Two Way TV chief executive Simon Cornwall, said: “This major investment from SMI Media will enable us to continue our roll-out across all the major broadcast platforms in the UK and launch new interactive services. Broadcasters around the world are focusing on the power of interactive games in building loyal audiences and new revenue streams. We will now be able to move forward at a steady, confident pace towards break-even.”
Two Way TV: 020 8742 2422
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
