Tyne Tees Launches New Identity

Tyne Tees Television this week launched its new identity and became Channel 3 North East.

As reported on *Tyne Tees Television To Change Name, the change in identity is prompted by what the company sees as the “massive regeneration of the North East and the new multi-channel broadcasting environment”.

As part of the change there will also be new programmes for the region as well as a new director of broadcasting. The new programmes include North East Tonight, an hour-long mix of news, sport, features and current affairs, which launched the new identity on Monday evening and The Football Show, which will focus on the region’s big three clubs to reflect local passions. The new director of broadcasting has been named as Peter Mitchell, who was previously controller of regional programmes at the company.

*MediaTel subscribers only

Channel 3 North East: 0191 261 0181