UBC Media Group to produce more radio iPhone apps

UBC Media Group has signed agreements with four more radio groups to create applications for the Apple iPhone.

Jazz FM, Tindle Radio, Orion Media and UKRD/TLRC radio groups are joining Planet Rock and UTV as customers of UBC’s software division, Unique Interactive.

Unique Interactive is developing and supplying iPhone and other mobile platform applications to radio clients for free in return for selling advertising space within the apps.

Revenue from the advertising, which is being sold by the ‘Lynx Content’ internet advertising business acquired by UBC last year, is then shared between UBC and the radio station client.

UBC now produces mobile apps for 45 radio stations.

Simon Cole, chief executive of UBC, said: “The rapid growth of our network demonstrates the momentum in what I believe will become an increasingly important market for radio stations.  Consumer habits are changing and streamed listening on mobile devices is the fastest growing area of overall radio listening.

“I believe that the new iPhone radio network combines perfectly UBC’s core strengths of content and related technology and we expect it to be a major part of our commercial offering in the future.”