UK flag US flag FR flag
|

UK advertising forecasts rise

UK advertising forecasts rise

The Advertising Association and Warc have today upgraded UK advertising forecasts for 2014 to £18.8 billion – growth of 5.3%. The move follows the release of 2013’s third quarter data which showed ad revenues at their highest rate of year-on-year growth since 2010.

Adspend is now forecast to reach £17.8 billion in 2013 – up 3.8%.

Total UK adspend grew at its fastest rate in three years in Q3 2013. Expenditure for the period reached £4.2 billion, up 5.5% year-on-year.

Growth was driven by internet (+13.7%) and TV (+14.5%) with out of home performing better than expected – it had been forecast a double digit drop following exceptional, Olympic-driven performance in Q3 2012, but declined just -4.8%.

warc

“Advertising bounced back to pre-recession levels in 2012 and keeps on bouncing,” said Tim Lefroy, chief executive of the Advertising Association. “Economists take note, adspend is more than a bellwether – it has been shown to drive GDP growth, not just follow it.”

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs