UK: Call for single regulatory body

The Institute of Practitioners in Advertising (IPA) has called for a single economic regulator for television, responsible for both commercial services and the BBC. In response to the UK government’s Green Paper on regulating communications, the IPA also called for the establishment of a legally-binding remit for the BBC to guarantee a wide range and high quality of programming, and for no review of the analogue switch-off date until a 50% penetration of digital terrestrial television is achieved, and no elimination of analogue until the penetration reaches 90%.