The British public are forecast to be Europe’s highest spenders on interactive television services by the year 2001. This prediction has been made on the strength of Datamonitor, the strategic analysts, latest report, Enabling Interactive Television.
The report estimates that UK pay-TV expenditure will reach $2,917 million and near video on demand expenditure will reach $50 million in the next four years.
Datamonitor:0171 625 8548
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