UK: ParentPower2 launched

The Food Advertising Unit of the UK Advertising Association has published a booklet offering advice about how to guide children through modern day commercial pressures and alerting parents to the rules relating to advertising and children. It also offers advice on how to deal with shopping tantrums, and gives a list of ‘do’s’ and ‘don’ts’. Over 25,000 copies of the booklet are to be distributed throughout the UK.

For a free copy contact (+44) 171 828 2771.