UK Plus Signs Six Figure Sponsorship With Car Buying Service

UK Plus (www.ukplus.co.uk), the internet search engine for UK user of the web, has signed an exclusive sponsorship deal with Autobytel, the online new and used car buying service. Under the six figure deal, Autobytel will sponsor UK Plus’ new Motoring Channel.

Paul Zwillenberg, managing director of Associated New Media, producers of UK Plus, said: “UK Plus’ ability to secure these major strategic partnerships is testament to the value of applying an editorial approach in building a directory and only featuring high quality sites. Also, these types of arrangements deliver measurable benefit to consumers from the shared resources and specialities of two different, but complementary online services.”

Autobytel (www.autobytel.co.uk) offers car buyers the ability to research all makes, models, prices, insurance, warranties and finance before buying cars. Customers can place purchase requests through the internet and these are then followed up Autobytel dealers.

UK Plus also currently has content partnerships with Freeserve, beeb.com, LineOne, TescoNet, Global Internet, Microsoft and Infoseek.

Associated New Media: 0171 938 6000 Autobytel: 0870 607 0909