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UK: Publishers welcome ITC revision
The Periodical Publishers Association (PPA) has welcomed amendments to the Independent Television Commission’s Code which allow publishers to draw upon topical events to provide content for their printed titles and corresponding TV shows, as well as accepting the need for “overlapping” features reflecting the character of the magazine and the corresponding TV show. The amendments clear the way for masthead programming on all commercial channels, as proposed by the PPA last year with support from the Advertising Association.
