Commercial radio in the UK appears to be set for an advertising boom in 1998. According to the Radio Advertising Bureau, which conducted a survey of 307 advertisers and marketing directors, 63 per cent plan to increase their spending on radio advertising. Commercial radio advertising revenue reached £100 million for the last quarter of 1997, a record for any three-month period, while over last year as a whole the percentage increase was 18.2 per cent.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
