UK’s Tallest Poster From BlowUp Media

Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.

BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s Westway ) a couple of months ago we are delighted to have achieved another first.”

The poster, part of a multi-million pound campaign created by M & C Saatchi and MediaVest, is entitled “Fashion Victim” and shows the letters B, E, and S scratched from the Beck’s logo, leaving the bottle label reading “CK”.

The giant poster market has seen massive growth in revenue over the last two years and this year’s predicted revenue is expected to be more than double last year’s figure of £2.76m (see Big Just Got Bigger In Outdoor, Say Analysts).

BlowUp Media: 020 7479 9290 www.blowup.com

Subscribers can access further information on BlowUp Media and other outdoor companies by selecting “Ambient” from the drop-down box at the top of this page.