UKTV launches Good Food channel

UKTV is set to complete the rebranding of its channel portfolio by relaunching UKTV Food as Good Food.

Good Food, a name which comes after a licensing deal was agreed between UKTV and BBC Worldwide, is due to launch at 9am on Monday 22 June.

Good Food’s launch, which will be accompanied by a new website, follows on from UKTV’s set of new-look channels including Dave, Watch, Eden, Blighty and Yesterday.

The channel’s strapline “We have fun with food” looks to build on UKTV Food’s offering by targeting upmarket 25 to 44-year-olds.

UKTV’s controller, Matthew Littleford, said: “By relaunching our new food channel as Good Food, UKTV gains valuable brand equity while also completing our ambitious 18-month strategy to create a network of truly multiplatform brands.”