UKTV Play adds one million subscribers in 2022

In brief

UKTV’s streaming service, UKTV Play, added more than one million registered users and over 3,000 hours of content last year.

The free-to-view video-on-demand service also grew its direct-to-consumer views by 27% year-on-year.

The commercial broadcaster, which has seven linear channels including Dave, Gold, W, Drama, Alibi, Eden and Yesterday, increased its share of commercial impacts from 8.52% in 2021 to 8.70% in 2022.

This follows a restructuring of its commercial team and rebranding as digital-first.

UKTV is part of production company BBC Studios.