Universal launching green button ad campaign

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.

The campaign will feature on Sky’s new green button service from June 17, according to reports.

Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or record on their Sky+ box.

Viewers are then prompted by an on-screen reminder when a featured advert becomes available.

A number of advertisers have signed up to the green button service, including Sharwood’s and Warner Bros.