Uploaded And New Scientist First Web Audits

The two IPC magazine Internet sites Uploaded (http://www.uploaded.com)and New Scientist Planet Science (http://www.newscientist.com) have received their first official ABC //electronic web audits.

The audits cover the period from 1 July to 31 July 1997. UpLoaded received 1,949,541 page impressions and 101,235 users; New Scientist received 1,619,934 page impressions and 173,857 users.

The ABC certificates are designed to give advertisers knowledge of their audience. Stuart Ledden, new media marketing manager at IPC Magazines said that the “audits have vindicated our strategy of creating electronic brand extensions … and not simply producing online replicas of our print magazines.”

A Web audit for nme.com is expected within the next week.

ABC //electronic: 01442 870 800

IPC Magazines: 0171 261 7158