US: Brewers deny targeting youth

Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC; Miller said that it had been asked by the FTC for such information on 14 January this year and that it is “co-operating fully” with the FTC, which has federal jurisdiction over advertising in the USA.