US: Free phone calls

American citizens are now able to get free long-distance telephone calls; the only ‘catch’ is that they must listen to advertising during the call. The scheme, called FreeWay, has been launched in Pittsburgh and entails the phone-caller building up a bank of free telephone time according to the amount of advertising they have listened to; for each advertisement (lasting from five to 15 seconds) they get a two-minute credit to call anywhere in the US.