US Magazines National Adspend Set To Grow By 7.5% In 2000
US magazines national advertising spending is set to grow by 7.5% in 2000 according to forecaster Robert Coen, senior VP and director of Forecasting at Universal McCann, a unit of McCann Erickson Worldwide.
US Magazines, which saw national ad spending rise to more than $11 billion in 1999, a 5.5 per cent increase, should do even better next year, says Coen. He said that magazine publishers could generate nearly $12 billion in national advertising revenue in 2000, a 7.5 increase increase over 1999. Overall, total US national advertising spend should grow by 9.1 per cent in 2000, rising to $139.2 billion.
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