DoubleClick, the US Internet advertising sales house is opening a UK operation in November. DoubleClick UK aims to offer a service which will centralise media planning and buying whilst providing ‘truly’ local campaigns.
Advertisers will be able to buy space from a catalogue of sites in the company’s new-media sales network which spans six countries. DoubleClick’s expansion coincides with the Internet Advertising Group’s decision to research and promote Internet advertising (subscribers see Online Publishers Form Advertising Research Group).
DoubleClick UK: 0171 321 0398
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