Is 4K finally set to go mainstream? V-Nova has announced the release of a number of ground-breaking video compression products that will allow homes with average broadband speeds (22Mbps) to stream up to three 4K films simultaneously.
Currently, just one ultra high-definition video stream can be viewed using the same bandwidth; however, V-Nova’s Perseus technology is expected to revolutionise video streaming as we know it.
Developed and tested over the past five years, Perseus will offer 4K quality at high-definition bitrates, HD at standard-definition bitrates, and SD video at audio bitrates.
“With Perseus we are able to shift the entire bitrate-quality curve toward the mass population,” said Guido Meardi, CEO and founder of V-Nova.
“In particular, Perseus makes 4K commercially viable at scale, enables HD over 3G/4G mobile networks and makes video available to millions who do not yet have it.
“Most importantly, Perseus achieves this within currently available bandwidth and infrastructure. This guarantees rapid, seamless deployment in an extremely high return on investment.”
V-Nova is part of a broad, growing global consortium including leading international partners in media and broadcasting, telecommunications, aerospace, defence, medical imaging, and security, as well as leading computing suppliers.
Massimo Bertolotti, head of innovation and engineering at Sky Italia, one of the 20 companies which has helped test the development of Perseus, said that the technology has helped Sky Italia solve challenges and create opportunities not currently addressable by existing compression solutions.
“Sky Italia has been working with V-Nova over the past years to refine and test the Perseus technology to ensure that it is industrially scalable and integrates seamlessly into the existing ecosystem and workflows,” he said.
“We are currently deploying it and are extremely satisfied with the results of this joint effort. Perseus is an extremely valuable asset for us.”
