ValueClick Wins Haymarket Ad Sales Contract
Digital marketing agency ValueClick has secured the contract to provide advertising sales for UK Publishing House, Haymarket.
The deal will see ValueClick’s media sales team sell advertising space across Haymarket’s portfolio of sites to its existing client base of advertisers. The company will also provide ad management services to help Haymarket maximise revenue from advertising sales.
Commenting on the deal, ValueClick’s European sales director, Sarah Escott, said: “Advertisers are looking for flexible websites, which offer a full range of pricing, targeting and rich media options.”
Head of new media at Haymarket, Mike Hewitt, added: “We are able to benefit from ValueClick’s contacts within the industry and also its experience in delivering bespoke advertising solutions.”
ValueClick recently merged its business with interactive ad-technology firm Be Free, bringing together both companies’ online and offline technology and media services to create a new global organisation under the ValueClick brand (see ValueClick Merges With Be Free).
ValueClick: 020 7751 0555 www.valueclick.com
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