Van Wagner And Vodafone Sign 5 Year Deal

Van Wagner and Vodafone have signed a five year advertising deal worth an estimated £10m.

The deal is for the advertising site on Coventry House in London’s Piccadilly Circus, which is the only outdoor advertising space to occupy the eastern aspect of the tourist spot.

Global brand director at Vodafone, David Haines, said: “We have recently introduced a number of key measures in our steps to develop Vodafone as a global brand. We can now add one of the most prominent advertising locations in the UK and hope to be able to add similar prominent sites in other major cities.”

Haines added: “Piccadilly Circus has been synonymous with outdoor advertising for nearly 200 years and is one of the key tourist routes in central London. The location is seen from over 2m cars and by more than 32 million pedestrians using the area every month. Vodafone intends to use the site for branding purposes and will ‘go live’ next month.”

A spokesman for Van Wagner was unable to comment on the financial aspect of the deal but said: “Vodafone will use revolutionary technology to make sure that the sign looks stunning and that the site itself becomes synonymous with Vodafone.”

Van Wagner: 020 7494 3377 Vodafone: 01635 33251 www.vodafone.co.uk

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