ITV’s coverage of the 1998 World Cup Finals is to be sponsored by Vauxhall in what is the biggest sports broadcast sponsorship of all time. The deal, negotiated with TSMS for ITV and by Western International Media on behalf of Vauxhall, is worth over £4m. Vauxhall will be both event and broadcast sponsor as it was for the Euro ’96 competition.
The programming schedule will mean that Vauxhall receives almost forty-five minutes of airtime.
ITV c/o Lowe Bell Good Relations: 0171 631 3434
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