Verified Free And Regional Paid Newspapers To Share Release Date

The Audit Bureau of Circulations (ABC) is to release figures for free and paid regional press simultaneously beginning this week. Verified Free Distribution titles will be released two weeks early to allow for a concurrent release with the Regional Paid Press on Friday September 10th.

The change comes as a result of improvements at ABC and will allow media buyers to compare these sectors side by side for the first time.

Friday’s report will cover the period January to June 1999 and will provide data on distribution and advertising pagination as well as comparative circulation. Julie Ferguson, director of ABC Newspapers and Consumer Magazines said: “We will be reporting that 590,614 pages of advertising have appeared in VFD titles during the period…This alone gives some indication of how valuable the data will be to members.”

ABC: 01442 870 800