VH-1, the adult music channel is one year old next month and according to new audience research, the channel is out performing other stations in the 25-44 year old bracket.
According to BARB, VH1 delivers the highest proportion of ABC1 adults aged under 44 (34%) and 25-44 year olds (62%) of comparable UK TV channels. VH1 shares first place with Sky News for proportion of ABC1 full time working men (34%).
Research by Continental Research was also conducted into the lifestyle and aspirations of 446 VH1 viewers aged between 25 and 44 during April 1995. Those who watch VH1 are more likely to visit pubs and bars (69%-61%), go to parties (75%-62%) and are 36% more likely to purchase alcohol regularly than those who do not. Spending on clothes, records and CDs, jeans and HiFi equipment are higher than non viewers.
VH1: 0171 284 7755
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