Viacom Brand Solutions Calls Time On VH1 Sponsorship
Viacom Brand Solutions has secured watch-maker Raymond Weil to sponsor VH1’s Diva Duets week of programming.
The deal will see Raymond Weil branding appear on-air, online, in press and on special point of sale promotional materials throughout the week dedicated to some of the world’s most famous singers.
Special credits featuring the watch-maker will run around the relevant programming and a co-branded area has been created on VH1’s website. There will also be a specially placed feature in The Times’ Style supplement.
The Diva Duets week will include footage from the VH1 Diva’s concert, which featured Beyonce Knowles, Mary J Blige, Jewel and Whitney Houston.
Earlier this month Viacom Brand Solutions secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms (see New Britvic Campaign Puts The Fizz In Nickelodeon).
Viacom: 020 7482 3000 www.viacom.com
Recent TV Stories from NewsLine Big Brother Bounces Back With Record Audiences BBC Faces Commercial Wrath With More Fame Academy Channel 4 Returns To Profit After Heavy Losses
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left