Viacom Brokers Sega Sponsorship For Nickelodeon Channel
Nickelodeon is to support the release of Sega’s new Billy Hatcher and the Giant Egg video game with a promotional campaign and a competition offering children the chance to win a range of prizes.
The competition, brokered by Viacom Brand Solutions and Target NMI, forms part of combined six-figures package of sponsorship, advertising and promotions to raise awareness of the latest launch from Sega.
The deal will see Billy Hatcher and the Giant Egg become the first video game to be endorsed on screen by Nickelodeon. A number of advertising spots will run across the channel, as well as a promotional spot designed to drive viewers to a specially created micro-site featuring details of how to enter the competition.
The activity if the second Sega promotion to run across a Viacom owned property and follows last month’s Worms 3D sponsorship of MTV’s new Wildboyz Show, which begins later this month with Steve-O and Chris Pontius from Jackass (see Viacom Secures Sega For MTV Sponsorship).
Commenting on the initiative, Paul Curtis, managing director of Viacom Brand Solutions, said: “Nickelodeon is the ideal location to celebrate the launch of Billy Hatcher and the Giant Egg. We are careful to endorse only those products that meet out own standards for providing a high quality experience for our young audience.”
The deal was brokered by John Corey, broadcast director at Target NMI and Drachan Forster, sponsorship manager at Viacom Brand Solutions.
Last month Viacom Brand Solutions secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures (see Viacom Secures TV Sponsorship For Wrigley’s Gum Brands).
Viacom: 020 7482 3000 www.viacom.com
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