Viacom Outdoor Signs Railway Deal

Viacom Outdoor has signed a five year deal with Railtrack which will allow it to sell advertising on the rail operator’s subsurface freehold land and property across the UK outside major stations including several London locations, challenging Maiden’s dominance in this area of outdoor advertising.

Dapo Obatusin, Viacom Outdoor’s head of franchise and development, said: “The deal extends our rail product portfolio and enables us to offer clients a series of new opportunities. The relationship with Railtrack will enable us to develop our business on subsurface assets over the next few years.

The new sites, which will include London locations Old Street, Highbury & Islington and Moorgate stations, will offer 16 and 48 sheet opportunities from early next year. The initial cross-track sites will be sold as part of the Underground general distribution packages. Both Railtrack and Viacom Outdoor have suggested the possibility of this deal leading to future partnerships.

Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk

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