Viacom Secures XTP Partners

Viacom Outdoor has secured all 10 “pioneer partners” for the launch of its cross-track projection (XTP) technology in the London Underground this March.

Nestle, Vodafone, BT, BAA and Virgin have joined the original five advertisers; Becks, DHL, Transport for London, Total Media and Tropicana, which signed up to partner the project last month (see First Brands On XTP Revealed).

Viacom has also announced that it is expanding its XTP department with the addition of two new account managers. Lisa Hines joins the company from Carlton Screen and Simon Haines from contract publishing firm CHA Media Sales.

Viacom Outdoor’s business development director for XTP, Alison Reay, said: “Since the presentation to the industry in October (see Viacom Launches XTP Packages), interest in XTP has exceeded our expectations with the need for us to expand the team ahead of schedule.”

Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk

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