A report unveiled at the 1997 PPA Magazine Subscriptions Day, entitled Subscription Marketing Practices, indicates the subscriptions market is vibrant and optimistic. Conducted by Wessenden Marketing, the research investigates the industry’s approach to the subscriptions market drawing on questionnaire responses from forty-seven companies.
The results show that subscriptions are becoming more significant for a publisher’s circulation strategy, with performance generally viewed as better than retail. The report is available from PPA.
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